Common sustainability claims: recycled, recyclable, FSC, compostable, PCR.
As the market increasingly prioritizes sustainable development, sustainability claims in packaging have become a topic that manufacturers and exporters can no longer afford to ignore. However, amid the wave of green messaging, many businesses are falling into the greenwashing trap—publicly touting eco-friendliness while their solutions are not truly sustainable or are not technically or cost-effectively viable in practice.
Hirich approaches packaging sustainability claims with practical thinking: sustainability must go hand in hand with feasibility. A green material that cannot withstand real-world storage conditions or is incompatible with existing lamination lines will generate more waste than the environmental benefit it delivers.
Risks of making claims without proper documentation or market compliance.
We advise businesses based on three criteria: the technical characteristics of the material (durability, heat resistance, moisture resistance), its compatibility with your existing production infrastructure (printers, label applicators), and the total cost of ownership—not just the material price, but also operational costs, waste, and risk. A solution is only truly sustainable when your business can maintain it over the long term without compromising product quality or business performance.
Practical Solutions for Vietnamese Businesses
Hirich does not promise unrealistic outcomes. We provide transparent information about material sourcing, certifications (where applicable), technical limitations, and a transition roadmap tailored to each business. Hirich’s sample approval process allows customers to test new materials on their own products before committing to a switch, minimizing risk and ensuring decisions are based on real data, not emotion or media trends.
With sustainability claims in packaging, Hirich aspires to become a trusted technical partner, helping Vietnamese businesses achieve a genuine and effective green transition, step by step.
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